Visuals have been a big part of commerce since the early days of commerce. Visual cues register far better in our minds than any others, thanks to millennia of evolution. As a result, we tend to focus more on engaging visuals than text. That is one reason why product photography has remained crucial despite the transition to digital commerce. While not always suitable for services like Spectrum cable TV, modern product photography is a key part of attracting Ecommerce customers’ attention and trying to trigger their impulse to buy. But for that to happen, your product photography must be on point 100% of the time. And that means avoiding these basic but potentially disastrous product photography mistakes.
Getting The Lighting Wrong
Photography has always relied heavily on lighting, right from the earliest pinhole cameras. Despite far more sophisticated cameras and lenses available today, the lighting part is still as crucial today as it was before. And it is no different for product photography than any other form of photography. Yes, you can try and fix the impact of bad lighting in the editing phase, but even then there is so much you can do to mitigate the damage. It may be far easier (and less time-consuming) to simply get the lighting right the first time around.
Mixing your light sources, such as natural sunlight with artificial fluorescent light can be very tricky. So it may be better to steer clear of those if you’re still a beginner at this. Multiple light sources mixed together will require a range of settings, which can quickly become very complicated and result in a higher probability of errors. You can instead choose to use professional studio lighting or even a lightbox for smaller products.
Inaccurate Colors With the Wrong White Balance
The white balance setting ensures the final photograph shows colors as true and as accurate as possible to the original. Among other things like lighting, your camera’s white balance settings are essential to ensure the product photograph represents the product accurately. Photos that are too cool or too warm usually have an incorrect white balance. That means you probably did not account for the lighting when you took the photograph.
The white balance setting for daylight is very different from artificial light sources like fluorescent lights or studio lights. Unless you set the white balance correctly, your image will likely come out with color inaccuracy issues. Again, this may be something you can somewhat fix using software like Adobe Photoshop. But it may not always be what you need, especially when you are running on a tight deadline to deliver the final photos. Be very careful with the white balance settings on every product photo.
Not Accounting For Reflective Surfaces in Frame
Even if you get the lighting and the white balance settings correct, there may still be issues with your product photography if you aren’t careful. Reflective surfaces, in particular, tend to be an annoyance for many product photographers, especially beginners. Multiple light sources can cause reflective patterns that may impact the final photograph. Of course, diffusers are a form of lighting equipment that can diffuse the light coming from the source to prevent reflective flashes. But this may not always work for certain kinds of products, such as bottled beverages. In this case, manipulating light sources for controlled reflection may be essential to give the product photo the kind of finesse that attracts customers. Visit spinpix website to get best photo booth shells for sale in affordable price.
Cluttering The Frame With Too Many Props
Creativity is an invaluable talent, but it can also often run wild if unchecked. Creatives like photographers are often perfectionists, which means they constantly explore new ideas and ways to make their product photos stand out. Props and supporting artwork can often add a very appealing aesthetic to a product photo, especially when it is well placed. However, cluttering the frame up with too many props can often take attention away from the product itself and confuse the viewer. This is why large E-commerce platforms like Amazon and Ali Baba have specific policies regarding product photos. Both insist on the main photograph always containing only the product itself. Of course, that doesn’t mean you can’t exercise your creativity with the other product photos for the same product. But you still need to maintain a balance between aesthetic appeal and clutter.