In the past, too many focused on quantity over quality when link building. Today, link building is an entirely new ball game. When you’re establishing your link building strategy, it’s important to remember that your results won’t be instant. It’s a gradual process, but one that’s more than worth the investment once your site starts climbing the ranks of search engine results pages (SERPs).
When trying to maximize digital marketing for a health and wellness brand, link building is a core component. When done right, a successful link building strategy can help your site establish its authority and begin climbing the organic SERP rankings. While regularly posting to your blog is a start, there are a few other strategies health and wellness brands should know.
Why Is Link Building Important?
Before we dive into the latest link building strategies, it’s important to remember why we care so much about the process in the first place. To put it simply, link building is one of the most important factors for search engine optimization (SEO). When deciding how to rank your health and wellness website, Google, Bing, Yahoo, and other search engines will look at how many links lead back to your website. They’ll also look at the quality of those links, as the more high-quality, trustworthy, and authoritative these third-party sites are, the higher your blog posts and landing pages stand to appear on search engine results pages.
What Link Building Strategies Should Health and Wellness Brands Consider?
Considering the above, you might be asking yourself, “What’s the secret to getting high-quality links back to my website?” There are many answers to that question, but some strategies will be more practical and relevant for health and wellness brands. Let’s dive into some of the top five content marketing tips to help you start improving your link building strategies today.
Create Health and Wellness Content Worth Sharing
If you want people to take your content seriously, you have to publish content that provides real value. Useful content, or content that helps a reader or teaches them something, is incredibly valuable. For example, if your health and wellness brand is trying to market a new supplement or product, it would be worthwhile to publish content about the benefits of that product while answering common questions. Authentic, helpful content, if done well, can only further establish your brand’s expertise, authority, and trustworthiness.
When it comes down to it, content is the lifeblood of your health and wellness brand. Whether you’re selling weight-loss products, home gym equipment, or supplements, you need to give people a reason to trust you and share your brand with their friends and followers. Naturally, this brings into question how often you should publish new content for your target audience, as finding the right content frequency can be a challenge. No one wants to be bombarded with information, as this can lead to overload, but it’s not uncommon for smaller businesses to feel the need to crank out more content to compete with more established competitors.
While some brands might not mind the daily information dump, it can be a bit of work for smaller brands, especially if you’re handling all of your SEO in-house. However, partnering with a dedicated health and wellness marketing agency can help (more on this later). The trick is to find a regular balance, supplementing that frequency with content specifically aimed to teach your audience something new about health and wellness that they can’t wait to share with friends, family, and their social media followers.
Try Guest Blogging
Guest blogging (posting your article on someone else’s site) isn’t a new concept. It’s been around for a while, although the strategies for doing so have changed over the years. While it might have been common in years past to mass guest blog on someone else’s site just for links, that strategy is dead and gone. After all, it makes no sense to post an article about sleep optimization on a random website just to gain a backlink. Search engines are smart, and they’ll quickly see that you’re not guest blogging to add any real value. They’re also adept at catching link schemes, in which sites try to “game the system” to improve their PageRank.
To truly reap the rewards of guest blogging, focus on strategy and authenticity. In other words, be sure to create unique, relevant content for the site that is likely to attract your target audience. By emphasizing quality and relevance, you’ll not only see higher rankings over time, but you’ll also notice increased traffic and more qualified leads as a result.
Create Engaging Infographics
Behind videos and blogs, infographics are among the most-used media forms in content marketing. Because infographics are so sharable, they can help you earn high-quality organic links without even breaking a sweat. Think about it—when you want to share information with someone, you tell it to them. When you want someone to retain as much of that information as possible, you tell a more visual story.
By their nature, infographics are effective at summarizing and sharing information in an aesthetically-pleasing way. Because they naturally speed up the rate at which information is presented, they can help improve the decision-making process, especially if that decision requires understanding complex ideas such as nutrition or the health benefits of meditation. At the same time, infographics help improve the exposure of your content, enhancing its shareability. They are also fairly easy to create as well. As you build out your content strategy, be sure to include infographics in the mix.
Stay Active on Social Media
It’s no secret that social media networks have revolutionized marketing, acting as a huge boost to link building and guest-posting efforts. Simply put, if you’re not active on social media, you’re doing yourself and your brand a disservice. When you remain active on social media, you send a message to your core audience and visitors that you care about how you present your brand and business. Not only that, but you send a clear message that you care about the opinions of your audience as well. Through social media, you can only help your brand’s exposure, which can lead to organic growth. Whether you share product updates or helpful infographics, every health and wellness brand should stay active on social media.
Work with a Health and Wellness Marketing Agency
At the end of the day, your website’s backlink profile is one of the most crucial factors in determining your organic search rankings. Building a robust backlink profile takes expertise, experimentation, and time, all of which can be in short supply for in-house marketing departments. Whether you’re a startup or an established brand, partnering with a qualified wellness marketing agency is worth considering. The right agency can help put your link building strategy on the right track while helping you save time and money in the long run.
Learn more about the link building strategies VELOX Media can offer your health and wellness brand at veloxmedia.com