A well-produced video can help you with the following:
- build trust with potential customers
- show off your products or services in a positive light
- provide valuable information about your industry
That is why working with video production companies like dreamengine.com.au is a smart move.
A video production company will be able to work with you to understand your vision for the video and then bring it to life. They have a team of experienced video marketing professionals who can handle everything. They can write the script, shoot the video, and edit it into a final product. They also have professional video templates and video editing software to boost your video strategy. In addition, they can help you promote your content once it’s completed, ensuring that it reaches the widest possible audience.
But with the different types of videos out there, how do you know which one is right for your business?
Here are the eight types of videos for your business that you need to create to ensure growth and success.
Table of Contents
1. Product videos
With all the information we have today, it can be difficult to succinctly summarise your product or service. Luckily, there are ways around this.
One way is by using marketing videos on your product pages. That way, visitors will spend more time reading about what they might want in their life. And this can translate to higher conversion rates.
Product videos are a great way to showcase your product’s features while engaging the viewers quickly and concisely. They are helpful for those who need an understanding of what you offer, whether they’re in consideration or awareness stages of the buyer’s journey.
The right video clips can provide clarity on all aspects, including benefits. This will help them make faster informed decisions about purchasing products like yours.
2. Customer testimonial videos
Otherwise known as customer story videos, testimonials are the best form of feedback because they come from an actual person.
It is not just about ratings and rankings anymore. Today, customers want to know what your clients really think and how their experience was with your company in real-time.
Customer testimonial videos can show your leads how their lives will be improved by using the product you provide. Hearing from real people and seeing it in action is much more engaging than reading about everything on paper.
In addition, customer story videos serve an important purpose. They help build trust, which ultimately wins over new customers.
3. Explainer videos
Explainer videos can be a powerful tool to help your audience solve problems and take action.
These educational videos teach people how they might resolve an issue or achieve some goal in the real world through using the products you offer. Create an explainer video that includes easy-to-follow instructions. You can also add different voices and effects to the video through an online voice generator. Also, give your video viewers all the necessary skills at their fingertips.
4. Brand videos
The business world is becoming more transparent, and consumers gravitate toward authentic brands. Creating small business videos that capture your values will be vital for you in 2022 to keep up with the times.
Brand story videos are all about connecting with customers on an emotional level. If you were to ask yourself, “What type of person does this your business appeal most to?” Would they be empowering and warm?
In any case, brand messaging must strive toward making consumers feel good inside themselves. And having them believe that whatever product or service you offer also shares those values.
5. Onboarding videos
What will your new members experience when they join the family? Will you welcome them openly, or should you prepare for some feedback on your services?
With onboarding videos, customers are shown how everything works at your company – from what is expected to why things may cost extra.
6. Training videos
Your team might be overwhelmed with information, but video can help them catch up quickly.
Use training videos to show new employees the ins and outs of your company. Not only will this save time, but it’s also an awesome way for all team members—including your current employees – to learn about what goes on behind the scenes at any given moment in their job.
7. Event promo videos
If you want to generate more hype for your in-store activities, then there is no better time than right now. Why not make event promotional videos that capture all the excitement and get people excited about what is going on at your store or office?
The event promo video is a great way to get people excited about your next big thing. It has the power of throwing into perspective what attendees experience when they attend. Don’t forget to include some compelling video footage from previous events or interviews.
If it’s your first event, you can interview any special guests who’ll be attending. That way, they share their thoughts on what’s ahead. Doing so might help motivate more people to attend your event. However, simply having a video is not enough; it is very important to optimize it. Utilizing interview transcription software, you can generate a transcript of your video that will make it more searchable and help people with hearing difficulties access it.
8. Social videos
Your business needs to take advantage of the rise in popularity of social media platforms. You can use video content on Facebook or Instagram. Engage with customers who may not have heard about you by hosting videos through online video streaming services.
Take note that social video is a fast-paced, quick fix for your audience. It’s not the long haul, so keep it brief. Creating videos that are short and sweet will keep your audience engaged enough to watch what matters most without getting bored or distracted right away.
No matter what type of video you choose, the most important thing is to make sure it’s high quality and engaging. Your video marketing strategy must focus on delivering value and building relationships.
However, creating high-quality videos is not something you can do on your own, especially if you are a new small business owner. You’ll need to work with a video production company with the experience and expertise to create videos that meet your specific needs and objectives.