Do you know that the videos shared on the Church’s social media accounts now go beyond meeting and online worship services? It has become extremely important to connect church members and potential church members online. What can be the fastest and most effective way than videos? Since it has become the need of the hour, you have to implement some marketing strategies to make more engaging content. Here are the 4 tips that would help you;
- Do not overthink it much, take inspiration if needed
- Make sure the content is authentic, valuable, and shareable
- Videos must include everything people expect from the church media videos
- Do not forget your main purpose
Do not overthink it much, take inspiration if needed
If you want to make high-quality content, there may not be any better advice than not to overthink it much. The more you will stress about it, the harder it will become to start and even create high-quality content. Relax, even if it does not turn out as good as you want it to be, you can try again. You will eventually learn, give yourself some time to make mistakes and improve.
Besides not overthinking it much, there is one more thing that you need to keep in mind. It is that you do not need any special or expensive high-quality equipment to create quality content. Shoot from your phone, a smartphone would be enough to make a high-production video for Church social-media pages.
Make sure the content is authentic, valuable, and shareable
It’s super important to understand that you might need high-quality content for some purposes but social media is not that necessary. Rather than investing your energy in making the content just as high-quality as the biggest churches around you, find ways to make it more authentic, valuable, and shareable. The more authentic, valuable, and shareable the content will be the easier it would be to achieve your goals. A lot of people who have shifted their focus to building authentic, valuable, and shareable content have claimed that it has helped in promoting events and church fundraising. Have enough information to create authentic content and include some call-to-action sort of thing to make your Church video shareable.
Videos must include everything people expect from the church videos
There are a few things that people expect from such videos. Know what people expect and try adding it to the content that gets shared on social media. There is no need to have one video that contains everything, make multiple videos covering every little thing people need to take interest in. Make sure to make a testimony, weekly prayer, sermon recap, and weekly midweek devotional videos of the members of the church.
Do not forget your main purpose
It’s okay to make and share videos solely to gain likes. However, Do not do it more often. It will distract you from your main purpose which is to communicate their ministry vision, foster relationships, and minister to both church-goers and first-time social media visitors. Therefore, try to make content that helps you build a community online.