Do Startups Need Search Engine Optimization (SEO)?

There are about 2 billion websites – some of them being businesses, companies, and brands attempting to stand out in the online space. Being a startup you will have to deal with a lot of competition when it comes to the online market. As a startup owner, you might have asked Do Startups Need Search Engine Optimization (SEO)? If you want your startup to be noticed among billions of websites, SEO has got a bigger role to play than you think. 

What is Search Engine Optimization (SEO)?

Search Engine Optimization or in short SEO helps websites to rank higher in search engine results. The primary goal of SEO is to rank as high as possible so as to reach maximum visitors. This will give your startup a better way to expand its customer base. 

Despite its never-ending benefits, many founders neglect this low-cost, highly rewarding business strategy. To ensure that you are not one of them, read the benefits of search engine optimization for startups and get in touch with the best SEO company in Dubai like Intersmart Solutions to get your startup noticed. 

Benefits of Search Engine Optimization (SEO) for Startups

Listed below are the benefits of search engine optimization or SEO for your startups:

1. Higher Traffic and Conversions

SEO can help startups get traffic that can help yield conversions and revenues. Building out SEO is the best option rather than spending a lot of money on social media advertising and other tactics. 

According to entrepreneur Scott McGovern, if you can rank certain keywords that do not have high searches and are less competitive, you can start driving organic traffic for your startup website. 

Organic traffic is when someone searches for something and clicks on your website. With organic traffic, you can site visitors who are more likely to turn into potential customers. 

2. Delivers Customer Behavior Data

SEO can help startups uncover important data. The more startups indulge in search engine optimization, the more data they can collect on the consumer behavior of their potential customers.  

Upon starting a startup, founders do not have much idea about their potential customers. SEO helps collect this data over time. Some SEO tools have free trial versions. Find out which keywords your potential customers are using to conduct searches. You can visit Serp Focus for recommendations of SEO tools that you can use, view website here

3. Long-Lasting Results

Several factors dictate how long it takes before your SEO strategy starts producing results – competition, content, and links. The more competitors you have, the more difficult it becomes for your webpage to rank higher. But ensuring that your SEO strategy is watertight can help your website in the long run. 

Paying high prices for advertisements only delivers a short-term result. But SEO becomes stronger as others link to your website and Google rewards your website for providing quality and resourceful information. 

You must also keep on constantly updating your SEO as SEO requires constant upkeep. Google constantly updates its algorithms, which may or may not affect your website. So staying up-to-date with the SEO marketing trends. 

4. Cost-Effective

As a startup, financial factors are often considered carefully. The main goal of every startup is to get a return on their investment as soon as possible. But this can be challenging. And this is where SEO or Search Engine Optimization comes into place. If your SEO strategy is good, you can benefit from it just like advertising but without spending a lot of money on it. 

With the help of a good SEO strategy, your brand becomes more visible in the digital space and this helps you reach your target market. 

5. Strengthens Consumer Trust and Value 

Building a long-term relationship with potential customers is important for the success of any startup. And SEO does just that with minimal effort. When a startup shows up fairly high in the search results, customers feel a sense of trust and value toward your business. 

SEO can help build trust and credibility which are the two essential factors required for startups that rely on digital channels for conversions. 

6. Choose SEO

Digital presence is essential for every business, no matter the industry. The best and easiest way to gain awareness, trust, value, credibility, higher traffic, conversions, traction, and brand equity is through SEO. Search Engine Optimization tools help you to access data about your potential customers which helps you to learn more about the needs and desires of your customers. This, in turn, can help you provide what they want. 

Apart from all these, Search Engine Optimization or SEO is the cheapest and simplest way to build a loyal customer base and to inspire trust from them. 

Startups and other established companies who do not want to spend a lot of money on advertising campaigns can go for search engine optimization, the best way to establish a startup and build a brand. 

Get in touch with the best SEO company in Kerala