Tuesday, September 27, 2022
HomeSocial MediaHow Dating Sites are Gaining Success Within a Niche Market

How Dating Sites are Gaining Success Within a Niche Market

There are 7 billion people populating Earth. With all of this variety available it makes you question why there are so many singletons out there.

Perhaps it’s because we live in a fast paced society where people are too busy to partner up or understand it as a significant pursuit in their lives. Technology aligned with evolution has generated a unique breed of people and we do not all share the same interests like the good old days.

Today’s Online Dating has embodied itself into an easy access platform for a person to fall in love with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites globally and brags to been responsible for around 280,000 marriages as a result of people hooking up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had enormous success with the following of members on their sites. Some international sites proudly promote unbelievable numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these platforms are connecting a lot of people with each other.

Over time in this industry I think people have gotten bored and confused in the ‘General’ online dating websites. Wasting time on useless dialogue and useless banter only to discover there is not much in sync with the other party. Some might say you have to kiss a lot of frogs to find your prince.

Niche online dating websites have come on to the scene thick and fast. Obviously someone discovered a need and leaped at the opportunity to unite people within a specific market. To tighten the playing field, so to speak. People bond best when they have something alike. Beliefs, hobbies, race, sexual preference or lifestyle choice can categories people to meet other [compatible accordant} singles.

Scientists have performed studies to find out if in fact like-minded people or opposite people make the more suitable couple. It was proven that people with corresponding temperaments and world views were more likely to appreciate success and have conflict free marriages than the opposite couples. It is also implied that people with similar interests were more likely to meet up in person off the sites.

The niche dating sites available are limitless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to stumble upon a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very lucrative market. It sounds like an enjoyable experience to set foot in a world where everyone shares the same ideals. Everybody deserves love, why not find it with someone you like?

Marco Polo
Marco Polo is the admin of sparebusiness.com. He is dedicated to provide informative news about all kind of business, finance, technology, digital marketing, real estate etc.
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