When a business gets a bad review, it can hurt its digital marketing campaigns. Search engines use reviews as part of their algorithms, so a business with mostly negative reviews is going to rank lower than one with mostly positive reviews. Review sites like Yelp and Google My Business also prominently feature negative reviews, which can dissuade potential customers from doing business with a company. And finally, social media platforms will often highlight negative experiences as well which drives even more customers away.
So what can you do if you find yourself on the receiving end of some nasty online feedback? Find out below for some tips on how to turn things around.
What’s a Negative Review?
A negative review is an assessment of a product or service with unsubstantiated criticism. It is essentially a complaint that either lacks personal experience or an analysis based on facts and data. For example, describing a product as “Terrible!” without providing reasons why it’s terrible would constitute a negative review. Negative reviews can present both opportunities and threats to businesses, depending on how they respond. Businesses should make sure to address the credibility of any given negative review, as well as how the business intends to take corrective action if any.
One Bad Review Can Send Ripples in the Digital Landscape
In the wise words of digital marketing adepts from Search It Local, having an occasional negative review can be disheartening, but it can also impact your business in multiple ways. Search engine algorithms use reviews to assess how trustworthy and relevant your business is, so receiving a rash of bad reviews could cause your ranking to take a nosedive.
Besides that, because more and more consumers are turning to social media for product reviews, having no happily satisfied customers chanting your praises can deter potential customers from following your social media accounts. Last but not least, the website traffic that you would expect to result from all of those positive customer reviews may diminish if yours are primarily negative. While you may never be able to completely avoid the presence of negative reviews, it’s good to be aware that they can have an even larger effect on your business than just hurting people’s initial opinion of you.
What’s It Got to Do About Your Digital Marketing Strategy?
One bad review can quickly snowball into a bigger problem for your digital marketing strategy, causing potential customers to view your brand in a negative light. While it’s impossible to completely avoid all negative reviews, introducing safeguards to combat malicious or unsubstantiated comments could help protect the reputation of your company.
On top of that, responding to any criticism quickly and with professionalism shows existing and potential customers that you take customer feedback seriously, which then creates an environment of trust. Ultimately, it is important to bear in mind that one bad review is not the end of the world; turning a negative situation into an opportunity to demonstrate the level of commitment your business has to excellent customer service builds the credibility of your brand and reinforces the positive aspects of your digital strategy.
So How Do You Handle It?
Knowing how to manage negative reviews is an important skill for any business owner. It can be daunting to accept criticism and have to formulate a response in the public eye, but it is essential to create an environment of trust with your customers or clients.
Firstly, always respond promptly and politely to feedback. Show that you care about their experience, sincerely apologize if necessary and make sure they feel heard. Secondly, consider addressing their critique directly in your response so they know you appreciate their input. Third, consider implementing or tweaking any policies or processes based on the negative review; this will show them you value their opinion and serve as a signal that all feedback can be given without fear of retribution.
Last but not least, review removal services can help remove negative Facebook reviews quickly and effectively, allowing you to respond to them with professionalism and confidence. More importantly, these services provide comprehensive insights into popular online platforms and review analytics, as well as help customers resolve legitimate issues. It’s a great way to stay ahead of the game and address any lingering criticisms from customers through proactive customer service practices.
Always Be Better Than the Haters
Negative reviews can be very destructive and can hurt even the most thick-skinned business owners. When you have a hater or somebody giving your business a bad review online, it’s important to take the high road.
This means acknowledging their points, not getting into a fight with them, and taking the time to truly understand where they’re coming from so you can handle the situation diplomatically and professionally. Taking the high road also shows potential customers that you are legitimate and that you take customer dissatisfaction seriously. In addition, other fellow businesses can see how you conducted yourself in this situation and be inspired by it or at least appreciate your level head. By filling your responses with understanding, honoring their perspective, and positivity, you may just turn this dissatisfied customer into an advocate, which is something that any business should strive for while dealing with tough times like negative reviews.
You Can’t Please Everybody
At the end of the day, it’s important to keep in mind that not everyone will be pleased with your product or service. That doesn’t always mean you failed; sometimes it simply means that certain people are not the right fit for what you’re offering–and that’s okay! As long as you are providing value to those who need and want it, you can still find success in your business endeavors. After all, you can’t please everyone; focus on pleasing those who truly benefit from what you’re offering instead.
Negative reviews, unfortunately, are a part of doing business. They can impact everything from your search engine ranking to your social media following and website traffic. However, they don’t have to be the end of the world – there are ways to manage and respond to them that will minimize their impact on your digital marketing strategy. And remember, not everyone is going to be happy with your product or service – it’s important to focus on providing value rather than trying to please everyone.