New SEO tips are constantly emerging from time to time. This has made it difficult for people to decide on the best techniques. Despite the changes, some tips are a foundation of Search Engine Optimization and remain unchangeable. For instance, using the appropriate keywords is still fundamental in the game. Other than ranking, keywords help determine what the users are searching for. Obviously, every website owner wants organic traffic and leads, but the challenge is getting them. Well, if this is you, your struggles will end here today. Use these eight tips to improve the ranking of your company website.
Ensure Users Spend More Time on Your Website
If there is something that can improve or hurt your ranking on google is pogo-sticking. Pogo sticking is when a user opens your website and quickly closes it to get back to the search results page. Some of the causes of this problem include poor user experience and content. When this happens, google receives an impression that the user did not like the results, so it penalizes your site by downranking it. To make users stick on your website for a long, create high-quality content. It entails using subheadings and bullets. It makes your content easy to read. This way, users can easily find what they are looking for on your website and stay on it.
Delete Slow Pages
Among the necessary factors for ranking is Site speed. Some websites can take as long as five minutes to load. Most people can relate to this one. It is never a great experience and can kill your SEO performance. When the pages don’t load faster, the users get frustrated and might leave for other faster sites. If your company sells products through the website, speed is paramount, or you may end up hurting your ranking and revenue stream. You can use tools such as Google PageSpeed Insight to identify and delete slow pages.
Linking to Other High-Quality Sources
Most people fear that referencing other websites might distract people from their page. Linking to external sources that offer relevant content is a good SEO practice. You’ve re-directed your readers to another page with great information that might help them. You can notify the content creator you’ve linked to; if they love your page, they might also refer their users to you. It will increase traffic on your site hence better ranking.
Improve the Titles of Your Pages
Google displays the page titles in the search results. These titles determine whether the user will open your page or not. The titles also convey the content on your pages to search engines for ranking. Some guidelines to have outstanding titles include having the keyword in the title, observing the length of your title, and ensuring a great layout. You should also include the company name at the end of your page titles.
The Power of a Meta description
This is the text that appears below the page title in the search results. It is among the SEO factors that determine whether someone will open your content or not. It mainly increases click rates, which translates to higher traffic and hence better ranking. The tips for a great meta description include using primary and secondary keyword and keeping it short and sweet.
Utilizing Web Analytics
As you work to optimize your website, you need to track its performance. Web analytics will help you determine where to improve and what to avoid. For instance, they’ll help you know what people are doing on your pages. There is a lot of software you can use. They include Google Search Console and Google Analytics.
Post Great Content Regularly
You need content for google to crawl and rank your pages. Ensure that the content is engaging and unique. It will help boost your freshness score. If you don’t have time to create content consistently, you can engage other firms and content creators that offer SEO services.
Include Keywords in The Images
Another SEO factor that determines to rank is the use of Images. Most of the search results on google are attributed to pictures. Users use a keyword to search for a specific image. Therefore, whenever you use images on your website, include the relevant keywords and alt text.
Your company’s website will rank higher if you adhere to the above tips. You must understand that it might take time to see the results. Ensure that you’re up to date with any latest trends. For instance, you’ll have to update your website if an algorithm changes.