How to Pick the Right CRM for your Digital Marketing Agency?

Summary: Digital marketing is designed to increase sales in e-commerce. The statistics show that the majority of people regularly purchase products online nowadays. However, their purchasing habits are based on looking at products, comparing their prices, and completing similar steps before deciding to purchase.

If you’ve ever considered something that Wow, this app is amazing or It is so easy to purchase from this website, there may be an enormous contribution from an online agency.

The best agencies work with them for all kinds of reasons.

They assist their clients in designing their own, constructing, optimizing, and marketing their products. Agents are at a point where they need to ensure that their customers are satisfied and the users.

In this post, we’ll talk about one agency in particular: Digital Marketing Agencies.

Digital marketers are the primary reason you can find anything you like online, whether it’s an app or a blog. Because of a single reason, they have created an excellent product that can reach users like us.

The best product is left in the shadows if you don’t think about marketing. Through SEO, PPC, social media, and influencers, digital marketing firms ensure that a product reaches the correct audience.

In this post, we’re discussing software that aids digital marketing agencies run their businesses through CRM marketing strategy. 

What issues do digital marketing companies deal with it?

Before beginning the selection process for the ideal CRM for your digital marketing companies, it is important to know the agencies’ issues.

• Lead capture

Agencies can generate an impressive number of leads. However, they don’t have the proper instruments to record the leads to manage them better. 

With the right CRM Software, companies can immediately pull new leads from the contact page and begin incorporating them into pipelines.

• Management of the lead

Agents also face a tough task when it comes to managing leads. In the beginning, their numerous inquiries each day. Some are the most suitable leads for business; others may be helpful, while others are ineffective.

To ensure that you are spending time on the right leads, your company requires an environment that can manage every lead and highlight the importance of each lead.

With the right CRM, digital marketing companies can place each lead at the proper place in the funnel and easily discern hot leads from cold leads.

• Lead nurturing

Lead nurturing is what you use to make prospects acquainted with your business. You’ll be sending important content, scheduling demonstrations for your products, sending out emails regarding your product, and ensuring they are familiar with your product well (not to mention, you will also be able to understand your customers’ needs).

As a digital agency as a digital marketing agency, you can share case studies of previous clients with prospects to show the difference your services make. 

It is also possible to distribute newsletters, eBooks, blog posts, and product updates. Anything that can assist in understanding your product more easily.

To nurture leads, the features associated with emails, such as designing sequences of emails or scheduling them, are crucial. Additionally, you will require tools for texting and calling to connect with your potential customer on multiple platforms.

Please pay attention to leads as they are deserving!

In this article, I’ll detail some crucial aspects before deciding on the ideal CRM for your digital marketing agencies.

It is important to consider the following factors when choosing the most effective CRM for an agency for digital marketing.

• You can narrow down your options.

You may offer services ranging from content writing to PPC campaign management. The first step to identifying the most effective software for the digital marketing company is to narrow down the services you offer. The following is a typical list of the services that an agency for digital marketing provides:

• Marketing and content writing services as well as marketing
• Search engine optimization
• Pay Per Click (PPC) or Paid Advert
• Marketing via social media
• Marketing with influencers
• Ecommerce marketing
• PR and promotion

It is a crucial step since you’ll create individual pipelines to each service. It is possible to create various pipelines based on the service.

It would be best if you chose a CRM that allows you to build multiple pipelines with no limitations and the highest level of customization.

Naturally, your ideal CRM should aid you in managing deals efficiently. You must be able to transfer the deals between stages to the next easily. It is essential to transfer them over to your correct teammate and quickly track the progress of the deals.

Deal management and pipeline are two main features to look for in CRM.

• Make contact with your prospect effortlessly.

Agents frequently connect with potential customers via texts, emails, and phone calls. A good CRM for digital marketing agencies should assist you in all three ways of communication.

Let’s start with emails.

CRMs let you sync your inbox and retrieve all emails, meaning you can easily add prospects as contacts as a lead or to CRM. You don’t need to go between your Gmail and Webmail to your CRM.

Second, the calling process is the most crucial aspect for any online marketing company. At every step of the selling process, the sales reps use calls to reach out to and convince potential customers.

Some CRMs offer integrated phones, allowing you to make and receive calls from the platform. Additionally, you can get virtual phone numbers from various countries and make contact with prospects around the world being local to them.

If you have a phone system, you will also enjoy benefits like call recording calls, call transfer, blocking, voicemail, etc.

The ideal digital marketing agency CRM must assist you in these two essential aspects. The text is an excellent tool for adding value to your marketing and sales process.

Make international calls without ever leaving your CRM.

• Email campaigns

As an entrepreneur, you understand the importance of a well-crafted email marketing campaign. A successful drip can aid in the acquisition of more customers and also establish solid relationships.

A sequence of regularly scheduled emails allows you to reach an objective: increase subscribers or sign up new customers.

A well-designed CRM will allow you to build automated drip email sequences to help you grow your customer base.

Here are some positive signs of a CRM using sequences:

• Design a sequence that includes an appropriate number of steps, time intervals, and conditions.
• Join in bulk contacts with tags.
• It lets you send customized email messages.
• Send emails to different times in various time zones.
• Provides you with information about your campaigns, i.e., rates of clicks, open responses, and unsubscribed.
• It lets you create and modify predefined templates.
• It lets you use an array of email, text, and activities.
• Ability to manage sequences using semi-automation, fully-automation, or completely.

• Collaborative workspace

CRMs shouldn’t be just an aid to managing your business. It should be much more than that. The ability to manage all your deals through collaboration is something that you need to know.

In a digital agency, many team members manage deals, whether either marketing or sales. Innovative features such as Share Team Inbox in CRM allow users to collaborate.

Anyone accessing the team’s email inbox may reply to an active offer. If the prospect responds to the offer, any team member can reply to the discussion, and the customer does not have to wait.

Members can assign and tag their teammates to choose the rep who is most relevant to lead the discussion.

A team that works together should be the norm!

The most important features to be looking for in a CRM used by digital marketing agencies.

• Contact and management of the company
• Deal pipeline management and sales pipeline
• Tracking emails
• Management of products and services
• Goal management
• The phone system records call, call transfers, call masking, and more.
• Sales reports and forecasts
• Data entry automation
• Mobile app

The Sales mate CRM platform can benefit the digital agency?

Salesmate CRM was specifically designed for medium and small-scale companies to help strengthen sales and marketing teams. Salesmate is among the most effective CRM for agencies that use digital marketing because it simplifies the selling process and allows you to establish a strong relationship with your clients.

Through our Chrome extension, you’ll be able to get email addresses and names directly from Gmail to be a potential lead for Salesmate. It also lets you monitor all the actions and deals associated with the particular person without entering the CRM.

Using the Gravity Form can directly import leads from your website and integrate them into your CRM. You can easily move deals to the right section in the process.

Features include:

• Shared team inboxes.
• Emails and text sequences.
• An integrated phone system.
• Sales automation.

Workflow automation will help you simplify your business process and make more sales.