On-line social media has absolutely changed not just the way we interact with each other, but more importantly the way that customers fundamentally interact with business interests.
With over 700 million people using the internet world-wide, Facebook alone is a gigantic marketing entity, with many others like Twitter, YouTube, LinkedIn and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But along with all of the clear differences social media has made to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” that focus on new businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are completely wasted on useless social media ideas every day. Social media is not magic. Without proper marketing and business basics behind it, an online social media presence will fail and simply be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content in order to be successful, and that demands valuable time spent on it that many companies simply can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while welcoming room for oversight and approval by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Uninteresting or plagiarized items, outdated advice, and awful attempts to be groovy are all too common regarding what is published online. People who do business on the internet are quite shrewd, and can sniff out smarm and arrogance without too much trouble.
Developing a healthy online social network takes time and persistence. A successful network can’t just spring up in a day, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the results they expected.
This also ties into:
Spacing content out on a regular basis across multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will quickly be left behind. Just a weekly update can do wonders for continuing and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can simply result in it having been an exercise in frustration.