When you have to choose the right ecommerce platform for your online business, you will face a dilemma.
There are many powerful and highly efficient ecommerce platforms available in the market to choose from for an ecommerce store.
For example, Shopify is also one of the best ecommerce platforms worldwide, offering some amazing benefits to store owners.
However, nothing beats Magento, one of the most trusted and highly efficient ecommerce platforms globally.
As per the in-house data by LitExtension, in 2020, Magento was one of the three ecommerce platforms that online store owners migrated to the most.
Why should you hire Magento ecommerce development services for your store? Well, this blog discusses all the reasons why you should. Stay tuned!
First of all, let’s check out what Magento is.
What is Magento?
Magento, now called Adobe Commerce, is an open-source, PHP-based eCommerce platform that has carved a niche since its inception.
It was developed on the Zend network in 2008 and was released by Varien. As of now, Magento has been one of the most preferred ecommerce platforms globally.
A report reveals that Magento stores grow three times faster than other stores.
Another report states that Magento handles more than $155 billion in transactions annually.
If you plan to start a new online business, hire a professional Magento ecommerce development company to begin your journey.
What are the reasons you should choose Magento?
It is an open-source platform.
Most of the time, when you open an ecommerce store, you will need to add features and functionalities from time to time.
Hence, you need a flexible, versatile, and customizable platform.
Being an open-source platform, Magento allows you to add various third-party extensions, plugins, and other tools to the store to improve your customers’ user experience and journey.
You can meet your business objectives due to the flexibility that Magento has to offer you. It is also the reason why Magento developers love this versatile ecommerce platform.
A great level of customization
Customers who come to your store would expect a pleasant journey. They will switch to your competitors if you fail to offer it to them.
You must go beyond Magento’s default features and functionalities to make your store customer-friendly.
You need to add third-party plugins and extensions to customize your store for customers.
Magento is the best ecommerce platform that offers customization options to store owners. Many third-party extensions and plugins are available for you to integrate into your existing Magento platform.
Your customers will love the store if it offers a wide range of features and functionalities.
Millennials are impatient. They don’t have time to wait for your website to load.
Various studies have pointed out that people usually wait 3 to 4 seconds for a website to load.
They will abandon the page and move if your website does not load.
Well, it is a dangerous scenario. You might end up losing your loyal customers as well.
Thankfully, Magento excels when it comes to loading speed and performance.
There are advanced in-built and third-party options that you can integrate into your Magento store to speed up the website.
For example, advanced JS bundling, caching, critical CSS, and other options are available for you to speed up the Magento website.
All you need to do is to ask the Magento company to add these features to the website.
The ultimate reason Magento stands out among other ecommerce development platforms is that it facilitates store owners to manage multiple websites and stores from a single dashboard.
If you have two or more ecommerce websites and want to manage both simultaneously, you can do it with a single dashboard.
From product management to inventory management to shipping and category management, you can manage two stores separately without any errors and glitches.
That is the power of Magento. That is why developers and store owners love Magento.
No matter how creative, intuitive, and feature-rich your ecommerce store is, it will not get organic traffic if you don’t optimize for SEO.
Search engine optimization is no longer an option. It has become a necessity if you are selling something online.
Optimizing your website for SEO is a vital thing. Thankfully, Magento is one of the best ecommerce platforms and is SEO-friendly.
The Magento platform allows you to create SEO-optimized URLs, XML sitemaps, and many other features without hassles. You can also configure robots.txt and add meta titles and descriptions.
Also, Magento has various SEO extensions for you to integrate into your store to rank higher on search engine results.
Ask the Magento ecommerce development company you have hired to add these extensions to rank higher.
We all search for products and services from our smartphones. Can you imagine a life without smartphones now? Well, we can’t.
Similarly, people across the globe turn to their smartphones when they want to buy something. If your store is not optimized for mobiles and other devices, you might lose these mobile-savvy customers.
The best thing to do is to develop a mobile-responsive ecommerce website that offers a superior user experience to visitors.
You can make a versatile, mobile-friendly Magento website by adding various features such as image resizing, video additions, etc.
In mobiles and other devices, Magento stores offer a brilliant performance.
Thanks to its open-source, flexible, and versatile nature, you can easily integrate any third-party extensions and plugins into a Magento store.
Whether you want to add a new payment gateway, Google Analytics, delivery solutions, or CRM tools to your Magento store, Magento developers can do it in no time.
Security is a serious concern when you are dealing online.
Cybercriminals have advanced tools and technologies to breach even highly-advanced security systems. Before choosing the right platform for your online business, you need to address security concerns.
Even customers nowadays are concerned about data they submit to online stores. Thankfully, Magento offers a wide range of security measures to prevent security breaches.
Some measures are 2F authentication, customized and advanced admin panel URLs, and file system permissions.
In addition to that, the community is working hard to add more security features and functionalities to mitigate security threats.
Magento is the answer to your hunt for the best, comprehensive ecommerce development platform. Hire professional Magento ecommerce development services to develop a store that stands out from the competition.
Furthermore, Magento offers great community support. If developers face any challenges and issues during the development process, the community is there to help.
With Magento, you can create an intuitive, impressive, and feature-rich store in just no time. Hire the best Magento developers and discuss your requirements with them to create one.