It is impossible for a broker to run a successful brokerage without recruiting professional real estate agents. When expanding businesses or undertaking big projects, the broker must have some support to take the business to the next level.
Recruiting the best real estate agents is the key to closing more deals with minimum hassle. Refine your recruitment tactics to recruit more experienced estate agents to the team. The following 5 best real estate recruiting tips will help brokers attract top talent.
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5 Best Real Estate Recruiting Tips For Brokers
The chances of success increase significantly when you have passionate, experienced estate agents on the team. While there is no standard recruitment method, the recruiter can follow the given tips to attract and hire top-level real estate agents.
Work on the Company’s Culture
Working on the company culture is a great way to attract and retain real estate agents. Most estate agents are willing to work at a lower compensation if the company has good working opportunities. They prefer a workplace that offers opportunities for learning and professional growth.
Similarly, work on solidifying the brand by gaining the trust of the clients and driving more potential buyers into the market. Utilize marketing tactics to attract employees similar to promoting your business to buyers and clients.
Asking your friends, family members, and associates for referrals is the cheapest and easiest way to approach experienced estate agents.
Moreover, post on social media platforms like Facebook and LinkedIn about the job opening and why working for your office would be good for building their career. Hold office contests and encourage the other estate agents on the team to recommend prospects and offer cash rewards for each hire.Like last time i posted a job ad for top commercial real estate companies Denver hiring agents.
Consider the Compensation
Compensation matters more than you think, therefore, it has to be according to the market rate. Top-level real estate agents working for quite some time are financially stable, hence, they will only work for you if you offer higher compensation and other benefits.
Besides the compensation, provide other benefits like traveling allowance, training, and opportunities for networking to help them step up the career ladder. Especially when recruiting new agents, focus more on providing career development opportunities.
Go Beyond LinkedIn
Nowadays, it seems like LinkedIn is the go-to place for posting jobs and hunting employees. As per a survey by Capterra Talent Management, recruiters are more active on LinkedIn than candidates.
Establish an online presence for your firm through a website and social media to connect to estate agents directly. Besides LinkedIn, post on popular job boards and websites to attract top talent.
Revamp the Recruiting Process
It’s 2022, therefore, ditch the conventional recruiting process and tactics to get experienced estate agents excited about working with you. Similar to building a client funnel, include follow-up emails, follow-up calls, recruiting interviews, and more.
Ask the current agents at your firm about improving the recruiting process and what changes they think it needs to leave a good impression. Make changes to the recruiting process regularly to be more competitive.