At first, internet users had social media platforms for staying in touch with their friends and loved ones. These communication platforms then turned into catalogues that can perform multiple tasks for internet users, brands, and businesses. A brand like Xfinity can market its Xfinity internet services to its existing and prospective customers on its social media platforms. That way customers can learn about new promotions that the brand is giving away. Hence, social media platforms have turned out to be an effective marketing technique for brands and businesses to reach their target audience and this article will explore how that is so.
Thanks to social media, your customers can now reach out to your brand’s customer service representative much faster and more effectively. And it will also make it easier for your brand’s representative to review and respond to customers’ queries in much the same way. The challenges and grievances still remain, but the communication gap is no longer there.
Brands Becoming More Relatable
Another advantage of social media platforms for your brand is the capability of social media to humanize brands that more and more people can relate to. It gives the brand a likeness, vibe, and relatability. It’s human instinct to lean on one another. The more relatable brands become for their customers on the social media platform, the easier it will be for customers to remain loyal.
The promotion of quality content is one way to bring about the humanization of your brand. Brands sharing quality content with their right audience are always going to significantly stand out from brands that don’t create content at all. Through your quality content, your target audience will be able to learn what your brand is and what it stands for, making it unique and memorable.
Promoting your brand and sharing quality content is a great way to attract an audience to your brand, but actually being liked by your audience only goes so far. It is inevitable that your brand is going to have bad experiences, but the whole thing is that these bad experiences need to be minimized. Through social media platforms, brands can keep the lines of communication as simplified and formal as possible, whatever the audience prefers.
Social media can help your brand to generate leads, both directly and indirectly. It has become incredibly powerful at driving leads for brands over the years. Social media platforms like Facebook, Instagram, Snapchat, etc. have set up CTAs for other brands so that they can showcase their products or services.
Maintaining relationships with customers is a significant part of a brand’s journey towards building itself, and social media platforms make that possible. For instance, Twitter allowed internet users to keep in touch with movie stars, athletes, and other celebrities and end the gap. Brands can use that to their advantage and extend their reach to customers around the world.
Social media platforms allow potential value to be unlocked, apart from networking and other benefits. Your social media platforms also affect SEO rankings. The social media likes, favorites, shares, etc. are not direct ranking signals, but there is a correlation between activity on your social media platform and how it is ranked by search engines. Hence, the people who view your brand’s content on social media platforms might link to your brand’s content, leading to real value towards boosting visibility.
Increase in Traffic
Brands can link their websites to their social media platforms so that audience can explore their products and services in detail. From your website, customers can learn about your brand. If you have new products or services, you can post an external link on your social media platforms and that link will lead customers to your brand website to get more information.
Success for a brand is achieved by truly focusing on the customers, and making sure their needs about using your products or services are met and fulfilled. Even when your products or services are up to par, there are always going to be unhappy customers who want to reach out to the brand about their experiences. It is imperative for a brand’s long time success and reputation to know how to receive and deal with the customers’ feedback.
Every business or brand has its own ideas and goals and strategies on how to meet these goals. Social media platforms can help these brands and businesses achieve these goals, however, it is important for brands to use each social media platform in a way that will help them succeed.