Pay-per-call lead generation may seem to be a marketing concept just for the people in sales. However, this process is equally crucial for a law firm to generate and maintain potential leads. Like any other lead generation strategy, pay-per-call services aim to convert website visitors into potential clients.
According to research, Pay Per Call services have enabled more people to get immediate legal advice than ever before. This calling system seems to be more accessible and affordable by the clients.
expert execution of pay per clicks can increase your website traffic by more than 1000%. Pay per call plays a great role in lead generation for lawyers by funneling only quality calls and leads. If you’re part of a law firm, then learn how PPC is useful for you through this article.
Table of Contents
Working Model of Pay Per Call Services
Lawyers have to deal with many diverse cases ranging from personal matters to public affairs. For the discussion of sensitive matters such as divorce, people find it easier to open up to someone on phone calls. When such people see an ad emerging on their phone about some law firm, they just call the number given there to connect with someone who could help.
It seems a simple process to connect the customers to their desired lawyers. But actually, pay per call service is not that simple. In the PPC model, all calls are accessed and only quality-based calls are conveyed to the right lawyers who can help. Search engines such as Bing or google and social media platforms are the resources behind this caller traffic.
How Pay Per Call Services Can Generate Leads for Lawyers?
PPC enables lawyers to generate more leads for their business. They can decide which type of calls they will receive depending on their time availability and geolocation. Also, they can schedule appointments after having a conversation with their clients.
Pay-per-call lead generation services provide instant support to the customers and potential customers to the lawyers. In this way, the customers get a good lawyer experience and the lawyer gets the desired leads. Moreover, no hidden costs are taken for this service and the law firms pay only for quality calls.
Your website visitors are most likely to. be your clients as they first searched your service and then showed their interest by making phone calls. That’s why PPC is very important for lead generation for lawyers.
Reasons Why Pay Per Call Services are Still Effective for Law Firms
A pay-per-call service provider holds your hand from the beginner level and walks you through different steps, all the way to maximum lead generation. Law firms need pay per call services due to following reasons;
-
Pay Per Call Services Help You Build a Strong Law Firm Website
Your website is the introduction of your brand on the internet. Therefore, the service agency will first establish a professional website for your law firm. This website will help you generate leads because it will be;
● User friendly
● SEO optimized
● Containing high-quality content that has the ability to convert visitors into clients
● Highly compatible with your services
● Having strong CTA (call to action) to catch maximum clients
2- Generation of Client Leads through Landing Pages
Pay per call service providers build special landing pages for your websites. These pages advertise campaigns and convert people with their convincing copies. They serve as a hook to capture the visitors that are already interested in your services.
3- Effective Email Marketing Campaigns
These services help you add your potential clients to your business circle by making them sign up for a newsletter. You can use the email list created by the agency to send personalized messages to your clients.
4- Driving the Real Clients through Law Firm Social Media Marketing
Social media is a strong way to drive organic traffic. Social media campaigns serve to engage maximum people interested in your offerings. The platforms like Facebook, Instagram, and Twitter are great ways to build friendly connections with your clients and tell them about your firm. Pay Per Call services affect your client leads by focusing on these platforms.
5- Conversion of Leads through Effective Content Marketing Strategy
PPC services also include devising a rocking content marketing strategy. It is a combination of blog posts, ebooks, audio and video content, and webinars. A professionally devised strategy generates leads, improves rankings, and engages clients.
6- Pay Per Call Services give You more Clients by using Your own Review Pages
If your law firm has a good reputation and strong referrals, then this thing can help your lawyers get good clients. Pay per call services will use your real client testimonials to your benefit . In this way, your law firm will be getting more potential clients than ever before.
Final Words
Pay-per-call lead generation is very effective for lawyers as it ensures them strong leads and potential clients. Behind this lead generation of lawyers, there is a long process consisting of multiple stages. The complex things like capturing and nurturing leads, content creation, social media marketing, and content strategy might scare you. Indeed, these things demand polished skills and expertise.
But the solution to all these problems is simple, hire an agency ScaleYourBiz for pay-per-call services and avail quality leads to grow your law firm business!
