If you are a merchant and have decided that the time has come to create your e-commerce site, there are a few things to consider. The first concerns the site’s creation as such, while subsequently, you will have to focus on optimizing it.
This is not a trivial aspect because a large part of its online success will depend on your ability to optimize the site on the SEO side, at least as regards the set of activities that do not involve an economic investment for advertising campaigns.
In this article, we will give you some SEO tips for WooCommerce. This famous plugin allows you to manage e-commerce with WordPress (notoriously suitable for blogging rather than e-commerce). Read also this recommended guide (https://www.woosa.com/woocommerce-seo-tips/) to find out how to optimize your online shop.
5 SEO Tips for WooCommerce
Regarding WooCommerce, we can say that it is software that provides the user with everything he needs to manage an online store. We particularly refer to small and medium e-commerce sites because if we think of large virtual stores, it is better to consider other possibilities, such as Magento.
If, on the other hand, yours is an e-commerce with a low number of products, then you can focus on the WordPress plugin without delay. As mentioned at the beginning, after creating the site, you will have to think about optimizing the contents to appear on the first page of Google according to the searches made by users. Follow our tips for good SEO optimization of your e-commerce.
1. Product name
Creating product pages is the same as creating an article on a blog, in the sense that various elements must be optimized for a better chance of gaining a good ranking. One of these elements is the title of the product sheet. You will receive a series of indications under the editor if you have downloaded the Yoast SEO plugin. Here you can enter the title of the page, which will greatly affect your relationship with users and the search engine itself. The SEO title must be short (Yoast will report in red if you exceed the recommended limit), explanatory, and contain the product’s name or, in any case, the main keyword for which you want to rank in the SERP.
2. Optimize the slug
A slug is the URL section that appears after the last slash on the right, which is used to describe the content of a page. Therefore, being the last part of a URL and describing what the user will find within the landing page, you must take care of this element as much as possible. This way, you can create URLs that can be well noticed by the search engine, with the slug playing an essential role in specifying the content. The slug must be short and clear, perhaps containing the main keyword on which you focused the content (in the case of e-commerce, the product’s name on the page).
3. Write an effective meta description
Meta descriptions play a crucial role for a WordPress site (therefore also a WooCommerce store) that can be defined as SEO friendly. But what is the meta description? This is a non-long HTML tag maximum of 160 characters. This text is used to indicate the individual page’s content to Google. In practice, a brief description of what the user will find on the page where he landed. The relevance between the meta description and the page content then affects the positioning of the page, depending on specific search queries.
In-depth reading: all the information you need to write an SEO meta description.
4. Use the right keywords
All texts on the site must be SEO optimized. What does this mean? On every single page, there must be specific keywords inherent to the content of the page. For example, suppose we are talking about the page of a product such as men’s sports shoes in the page’s textual content (therefore, the product description). In that case, you will have to enter the related keywords that you can find through special online tools. Each page, depending on the content, must be optimized with keywords. For e-commerce activities, an excellent solution to boost SEO is to open a company blog linked to the site through a subdomain. You can publish informative articles and insert links to product pages with keywords with the highest monthly search volumes.
5. Only the highest quality images for your products
After having arranged all the elements concerning the product specifications (therefore, all the textual content, with the insertion of the product in the appropriate category and the tags), you can focus on showing the good you are promoting. To be rewarded by Google in the search results, you must use only the highest quality product images, which contain all the appropriate descriptions (title, alt tag, and description).
Create a successful e-commerce site
Content optimization is an activity you cannot ignore if you want many target users (or potential customers) to arrive from the search engine. But this is not Google’s only ranking factor; many others exist. One of those that most affects the positioning in SERP concerns the speed of a website, understood as page loading times.
To have a fast and reliable website, you need to focus on a fast hosting service, which includes all the necessary resources such as a domain, SSL certificate (essential for e-commerce), daily backups, email boxes, etc.
Managing e-commerce can be very simple if you use the right tools, such as WooCommerce, which allows even those with little experience with IT to manage an online business. Follow our tips to create an SEO strategy for WooCommerce that can help you reach the top positions of Google to get many users interested in your products on your site.