Public relations (PR) and social media may seem like separate strategies, but in today’s digital world, they are deeply connected. A strong PR campaign builds credibility, while social media amplifies that success, helping you engage with audiences and shape your public image.
At Otter PR, we understand how to leverage both PR and social media to maximize visibility, build trust, and create a powerful brand presence. Here’s how they work together.
Table of Contents
1. Social Media Amplifies Your PR Wins
Getting featured in Forbes, Business Insider, or The Wall Street Journal is great—but if you don’t share it, you’re missing out on a major opportunity. Social media extends the reach of your PR efforts, giving your media coverage a longer lifespan.
When you share media mentions on LinkedIn, Twitter, Instagram, and Facebook, you’re making sure your audience sees your achievements. Engaging with followers who comment on or share your content keeps the conversation going. You can also repurpose media interviews into short-form content, such as video clips or blog posts, to maintain visibility and engagement.
2. Journalists Use Social Media to Find Sources
If you want to get featured in top media outlets, your social media presence matters. Many journalists look to Twitter and LinkedIn when searching for expert sources to quote in articles.
To make yourself more discoverable, regularly post insights on industry trends, engage with journalists’ content by commenting and sharing, and use relevant hashtags to show up in searches. The stronger your social media presence, the more likely journalists are to recognize you as a credible source.
3. Social Media Helps Control Your Narrative
If a PR crisis hits—such as negative press or bad reviews—social media allows you to respond quickly and transparently. Ignoring an issue can make it worse, but addressing concerns professionally shows accountability.
Use social media to share your side of the story before misinformation spreads. Engaging directly with your audience also helps maintain trust, as people appreciate brands and professionals who communicate openly. At Otter PR, we help businesses and professionals navigate PR crises by managing their messaging and ensuring their brand remains strong across all platforms.
4. PR Builds Authority, Social Media Builds Community
PR establishes you as an expert, while social media builds relationships with your audience. Thought leadership articles, media interviews, and expert opinions give you credibility—but social media makes you approachable and engaging.
For professionals in law, tech, healthcare, and real estate, combining PR with social media creates a powerful personal brand that attracts both media opportunities and clients.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing public relations and marketing firm Miami and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.
