What is firm positioning and why should firms do it? I will try to explain what is firm positioning and why is it important that every firm position themselves on the market.
Well let’s first explain what do we understand under word firm. Firm is a company of any form. It can be a huge corporation or just a small home based business. No matter what you do or how big you are, if you do this legally and you are registered, then you have a firm.
Now why should every firm position themselves on the market? Why is this so important? Many people do not know what positioning actually is. Firm positioning is actually nothing else than making your firm name stand for something. For example Google stands for bringing good quality stuff (only search on the beginning) to the masses for free or very very cheap.
Firm positioning is very important because it differs your company from other firms and it helps you sell more. If a potential buyer will walk around the store and your firm product will be one among 20 of other firms, will he select yours? If he will, then you made a good positioning in his head. Firm positioning is very important because it helps your firm to be recognizable in people heads.