As a business owner, marketing your product or service online is the best way to get the word out about your offering. The only problem is that creating content is a challenge for you and you’re not seeing the benefits of it. Creating content doesn’t have to be a struggle. There is a solution that’s totally doable for you.
Hiring a content creation agency has tons of benefits for you and your startup. From taking tasks off your plate to being equipped with the skills you need to put out quality content that represents your brand well, read on to learn four reasons why your business is ready to outsource its content creation.
1. Your Workload is at Full Capacity
Whether you’re a solopreneur or an entrepreneur with a small team, you’re likely working a ton on your business. You have a full workload and it feels like there’s no room to add the task of content creation. This is true of many small business owners that wear more than one hat in their day-to-day.
Running a startup is taxing but you don’t have to feel like you need to do it all. Hiring a content creation agency can take that task off your plate so you have more time for other areas of your business. Publishing content will help you get the word out and you need quality content out there consistently to reap the benefits.
2. You Lack the Necessary Writing Skills
Writing is a skill. Pure and simple. It’s not a skill that everyone has and if it’s not your forte, it can feel incredibly challenging. Writing content takes planning, strategy, creativity, and finesse. Maybe you’ve tried to sit down and draft content only to be mocked by the flashing black bar waiting for that stroke of inspiration to come.
It’s frustrating, to say the least, but it’s nothing to be ashamed of. Instead of forcing yourself to sit down and write, work with a content creation agency to get the words written for you. You can find an agency that is incredibly skilled in writing content for your industry and you can work collaboratively to ensure accuracy.
3. Marketing is Not Your Forte
Your software startup can be run like a well- oiled machine. You know everything there’s to feel about your products or service. But how to market it? That’s a whole different ball game. With so many different styles of writing, marketing content like blog posts takes a strategic angle that requires a unique skill set.
Marketing is necessary for growing your startup and it isn’t something you can only put minimal effort into and expect great results. It takes a strategic approach that directly impacts your target audience on a consistent basis. Do you have the capacity to do this all on your own (which potentially means learning an entirely new skill)?
A content creation agency doesn’t just create exceptional content for you, they help you build out a strategy that makes sense for your startup and the goals you want to achieve. They work with you as a collaborative partner with a vested interest in your success.
4. You’re Not Ready to Hir
If you know you need to outsource your content creation, why choose an agency when there are other options? Aside from an agency, you can choose to hire an internal employee or outsource to a freelancer. Both of these options require the extensive process of hiring.
Hiring a person, whether it’s an employee or a freelancer, is a lengthy process. You have to create a job posting, wait for applications, review those applications, conduct interviews (and potentially assign test projects), negotiate a hiring package, and train before a single piece of content can be created. You already know you don’t have time to create the content, so do you have time to go through this process?
By hiring a content creation agency, your effort in hiring is quicker and easier. An agency like Draft.dev already has a vetted team of creators that are well-versed in the software industry to deliver the exceptional content you’re looking for. Taking the pressure off of you to create content happens much sooner compared to hiring and you can trust your agency to deliver quality content consistently.
Stop running yourself ragged trying to do it all with your startup. Hire a content creation agency that can produce well-written content for your brand and let the marketing run on auto-pilot. You will have more time for your company to work on achieving your lofty goals.